Plink is a project born to find a solution to all problems that detach youngsters, under 16 years old, from the financial world, forbidding them to build healthy money habit.
Beginning from a preliminary research on an identified reference target - parents of youngster under 16 years old - some issues arose:
Plink, an app for tablet and smartphone with an onomatopoeic name, which refers to the metallic sound of the jingling of the coins, that helps to build healthy money habits through the achievement of several goals.
The symbol represents the action of inserting a coin into a piggy bank. Starting from the first letter of the name Plink, I represent that message using only simple geometric shapes that intersect with each other.
COLORS AND TYPE
The color palette, in addition to the curved lines and the typographic choice, conveys a young, dynamic and reliable feeling for personal growth, representing the financial world under a friendly light.