Ludi collection is a local fashion brand that lays its foundations on the family tradition for yarns, disclosing it in a modern and green key. I created for them an identity that reflects  all the values which represent the two sisters pioneers.​​​​​​​
A recognition to Prato city - inspiring the logo to a historic monument of the city - and the passion for the embroidery, main activity of Ludi Collection: this has been the focus points to create their pictogram.​​​​​​​
Each color reminds of one of Ludi’s values such as: salmon has been chosen as a symbol of femininity and delicacy; green as a symbol of eco-sustainability and nature. 
Everything is in harmony with a modern, elegant, fashion but traditional typographic choice.

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