Ludi collection is a local fashion brand that lays its foundations on the family tradition for yarns, disclosing it in a modern and green key. I created for them an identity that reflects all the values which represent the two sisters pioneers.
A recognition to Prato city - inspiring the logo to a historic monument of the city - and the passion for the embroidery, main activity of Ludi Collection: this has been the focus points to create their pictogram.
COLORS AND TYPOGRAPHY
Each color reminds of one of Ludi’s values such as: salmon has been chosen as a symbol of femininity and delicacy; green as a symbol of eco-sustainability and nature.
Everything is in harmony with a modern, elegant, fashion but traditional typographic choice.