I created this project for the Google UX design Certificate Course. Beginning from the prompt "Design an app to reserve a seat at the movie theater", as UX designer I conducted all the phases of the design process.
Based on the research conducted, people with a frenetic life and busy schedule don't have enough time to spend on the line to get a ticket. Moreover, after spending several time on the line, they don't find enough available seats and lastly they have to wait until the movie begin.
The goal was to create an app to reserve a seat in an easy and fast way that achieves all the pain points written above.
UNDERSTAND THE USER
During the emphasize process, I came out with the following personas:
EDUCATION: Enrolled in medicine university
OCCUPATION: Full time student
Francesca is a full time student who needs an app to reserve a seat that satisfies her interests and minimizes her energy because she wants to have a total chilling time when she can.
EDUCATION: Professional High School
OCCUPATION: Business owner
PREPARING THE JOURNEY
I constructed a user flow of what a journey looks like while reserving a seat and snacks. This helped me in understanding ways users can interact with the product, as well as allowing me to see navigation through user goals.
After sketching out some wireframes and thinking through the preliminary flow, I created a lo-fi prototype to use for a first usability study and understanding what needed to be improved.
During the usability study, I asked 5 different participants to run through different scenarios in my lo-fi prototype in hope garnering enough feedback to use for the next set of design iteration. I came across the following insights:
REFINING THE DESIGN
Basing on the first insights, I refined the design and created a hi-fi prototype of the app, conducted another usability study and worked on the last design version.
In order to make the application as accessible as possible, I made the following considerations:
- I used icons to help make navigation easier;
- I increased the size and changed the position of the selecting seat pop up to allow users click on the button, also while they’re using just one hand;
- I changed colors after analyzed them with a plugin to check contrast.
During the process to create my first app, I realized that there are so many aspects that seem expected for me or specific users, as scrolling to the end of the screen to click on the button to move on, but they aren't. These details are what make the difference between a weak product and a well designed one that helps user to spend a great experience.