I collaborated with Bewmer to re-create a logo and to develop a brand identity that better fit the brand’s values and target audience.
Based on a market research, target audience identification and client expectation, I ideated an exclusive pictogram based on the roots of the brand that incorporates the ideation process of the name of the brand.
BEHIND THE LOGO
Starting from the B of Bewmer, I included in the logo the initial letters of the name and surname of the founder (R and M) and the W that in the brand’s name refers to WEB, the main and only sales market of this business.
Minimalist, technological and modern, the communication I designed for the client is based on simple and angular lines, a prevalence of black and white with some hints of bright colour to make it very professional and at the same time less informal. Sometimes with a fun touch :D